farmhouse in the city
WInner The standard new homes Awards 2022
“best Small development”
a listed fire station conversion in Victoria, SW1
on the border of St James’s, behind Victoria Street, a vacant Edwardian fire station was restored and redeveloped into award-winning Grade II listed homes. Studio L London acted as Creative Director for the conversion.
For the launch, Studio L was commissioned to design one-of-a-kind interiors for three residences. This particular apartment—the only one set within the original, characterful fire station—received an interior best described as “Granny Chic,” brought to life through a compelling literary narrative. The central creative question was:
What if the famed “Sex and the City” writer Carrie Bradshaw moved to London, seeking a home that fused English countryside charm with the intellectual bohemia of the iconic Bloomsbury Group?
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This whimsical yet sophisticated premise guided a design rich in texture and eclectic personality. The space layers dimensional materials with a masterful mix of quirky one-off vintage finds, family heirlooms, and creatively upcycled pieces. Throughout, nature motifs nod to the English countryside, alongside subtle references to the client’s Far Eastern heritage.
Anchored by Studio L's bespoke furniture and custom rugs, the home feels simultaneously cosy, sophisticated, and brimming with character. The result is a deeply personal, perfectly unique place to call home.
Shortlisted
British Home awards 2023
Shortlisted
RIBA London Regional Award 2025
Shortlisted
NEW LONDON AWARDS 2022
in the HOUSING and CONSERVATION categories
PROJECT DETAILS
Accolades:
Architectural Digest - The Poshest new Residences on the market right now
Size:
1400 ft2
Project Type:
Development restoration & Decor of a Grade II listed two bedroom apartment with a four seasons conservatory within a Edwardian fire station, into a with clever storage & room to entertain.
Location:
Victoria / St James’s, london, SW1
Role:
creative Director
interior design
FF&E procurement
furniture & soft furnishing design
Photography:
Nick rochowski of Studio Rochowski
styling:
Laura Marino of Studio L