farmhouse in the city

WInner The London Standard New Homes Awards 2022

“BEST SMALL DEVELOPMENT”

A listed fire station conversion in Victoria, SW1

Studio L London acted as Creative Director for the restoration and residential conversion of this landmark Edwardian building, guiding the project from architectural concept through to interior specification.

For the launch, Studio L created three bespoke show homes. This apartment, located within the original station building, was conceived around a single narrative idea: “what if Carrie Bradshaw moved to London and wanted the feel of the English countryside while living in the city?” The result combines countryside character, Bloomsbury-inspired eclecticism and subtle references to the client’s Far Eastern heritage.

  • This whimsical but sophisticated “Granny Chic” premise guided a design rich in texture, colour and eclectic personality.

    The apartment layers dimensional materials with quirky one-off vintage finds, family heirlooms and creatively upcycled pieces. Nature motifs nod to the English countryside, while subtle references to the client’s Far Eastern heritage give the home a more personal rhythm.

    Anchored by Studio L London’s bespoke furniture and custom rugs, the home felt cosy, sophisticated and full of character and collected over time.

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“It really feels like a home in the Cotswolds or somewhere in the countryside. Once inside, you would never know you were in the heart of central London”

- Private Client

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PROJECT DETAILS

LOCATION
Victoria / St James’s, London SW1

PROPERTY
Grade II listed Edwardian fire station conversion

SIZE
1,400 sq ft

ROLE
Creative Director
Interior design
FF&E procurement
Furniture and soft furnishing design

PRESS
Architectural Digest —The poshest new residences on the market right now

ACCOLADES
Winner, The LondonStandard New Homes Awards 2022 — Best Small Development
Shortlisted, British Home Awards 2023
Shortlisted, New London Awards 2022 — Housing and Conservation
Shortlisted, RIBA London Regional Award 2025

PHOTOGRAPHY
Nick Rochowski, Studio Rochowski

STYLING
Laura Marino, Studio L London

PARTNERS
Alchemi Group
Openstudio Architects

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