So fresh,
so clean
FEATURED IN Wallpaper*
AN ANDRÉ 3000-INSPIRED BOUTIQUE SHOW HOME IN WESTMINSTER, SW1
So Fresh, So Clean was the flagship boutique show home within Westminster Fire Station, a multi-award-winning Grade II listed restoration and contemporary new build in Victoria, London SW1.
As Creative Director, Studio L London shaped the development’s old-meets-new vision and designed an apartment with immediate impact. Inspired by André 3000’s iconic sartorial style and the energy of Outkast's “So Fresh, So Clean”, the interior translates musical lyrics, fashion, and attitude into a memorable boutique-hotel home unlike anything in the London residential market.
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The concept began in the studio with two Phillip Jeffries wallpapers — a playful stripe and a cheery citrine Manila hemp — alongside a green-and-white Brunschwig & Fils faux bois textile, all chosen for their exuberant visual chemistry.
As the design developed, Outkast’s “So Fresh, So Clean” was playing in the studio, and the idea suddenly clicked: what if André 3000’s fearless, dandyish sartorial style became a whole-home interior?
Layered with Wes Anderson-style whimsy and a Kindercore colour palette, the design came to life through bespoke joinery, bold pattern and joyful material choices. The result is playful, considered and unmistakably Studio L London.
“Laura’s mastery of style and colour techniques is nothing short of brilliant.
I love the colours! they’re almost outrageous and they shouldn’t work and yet they do!”
— Private Client
PROJECT DETAILS
LOCATION
Victoria / St James’s, London SW1
PROJECT TYPE
One-bedroom boutique show home within the Grade II listed Westminster Fire Station development
SIZE
699 sq ft
ROLE
Creative Director
Interior design
FF&E procurement
Custom furniture and soft furnishing design
PRESS
Home of the Week - The Times
Revamped Westminster Fire Station launches sales - Wallpaper*
Westminster Fire Station Has Been Transformed - Absolutely London
“Philip Jefferies Walls” - Rizzoli
DEVELOPMENT ACCOLADES
Winner, “Best Small Development” - The Standard New Homes Awards 2022
Shortlisted, British Homes Awards 2023
Shortlisted, New London Awards 2022
Shortlisted, RIBA London Regional Award 202
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PHOTOGRAPHY
Nick Rochowski, Studio Rochowski
STYLING
Laura Marino, Studio L London