Tribal influences
A loft decor in an iconic RIBA award-winning development
A concept show-home based on a found vintage textile in Victoria, SW1
Studio L London served as Creative Director for the overall development of the iconic RIBA award-winning 55 Victoria Street, then transformed this three-bedroom lateral apartment into a relaxed, contemporary showhome inspired by a modernised African batik print.
Designed as the studio’s second bespoke showcase flat, the interior blended vintage furniture needing reupholstery with contemporary furnishings and custom Studio L-designed pieces to create an upscale, layered home with subtle cultural references.
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The interior was led by a found textile and the imagined atmosphere it could suggest, rather than a conventional showhome formula. The modernised batik print became the starting point, with its references interpreted in a relaxed, contemporary way.
Studio L balanced unique vintage finds with bespoke furniture designs, including the primary bed in rich burnt umber leather and a lacquered daybed with a continuous shelving unit for the home office, allowing the space to double as a guest bedroom.
The result was a distinctive, design-led showcase home that felt unexpected, exciting and memorable, while still supporting the commercial purpose of this landmark residential development.
PROJECT DETAILS
SIZE:
1,850 ft2
PROJECT TYPE:
Bespoke showhome of three bed, two bath lateral apartment
LOCATION:
Border of Victoria / St. James’s, SW1
ROLE:
Interior decor
Procurement
Bespoke furniture & soft furnishing design
ACCOLADES:
Winner - RIBA London Awards 2017
Shortlisted - International Design & Architecture Awards 2017
PARTNERS:
PHOTOGRAPHY:
Nick Rochowski of Studio Rochowski
STYLING:
Studio L London