bespoke staging
For exceptional properties where conventional rental staging isn’t enough.
WHERE ONE-OF-A-KIND INTERIORS MEETS BUYER ASPIRATION
all inclusive custom experience
We create individually conceived show homes around the property’s commercial strategy, target buyer and PR/marketing objectives. Recommendations also include decorative fixes and light works and art direction for professional photography and marketing materials.
The approach draws on Laura Marino’s experience as Co-Founder and Creative Director of Alchemi Group, where interiors formed an integral part of the marketing and sales strategy for award-winning residential developments such as 55 Victoria Street and Westminster Firestation.
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PRIVATE SELLERS
Requiring a property refresh, re-style and de-clutter before your property comes on the market.DEVELOPERS
Presenting residential projects that need a stronger visual identity and market appeal to stand out, generate better PR, and achieve higher resale values.ESTATE AGENTS
Preparing high-value homes for photography, viewings, and successful sales launches.LANDLORDS & INVESTORS
Enhancing presentation, functionality, and perceived value for rental or short-let positioning. -
PROPERTY REVIEW
We visit the property, review the sales position, assess market comparables and liaise with the agent to understand the target buyer and commercial aims.CONCEPT
A narrative-led direction is developed around the property’s strongest selling points, buyer psychology and market context.APPROVAL
Once the direction, scope and investment are agreed, the project is signed for mobilisation.PROCUREMENT & PREPARATION
FF&E is purchased and coordinated ahead of installation.INSTALLATION
The property is cleaned, furnished and styled for marketing.PHOTOGRAPHY & LAUNCH
We coordinate the professional shoot, with art direction for your marketing brand.DE-STAGE
If required, furniture can be removed, retained or resold through auction houses and dealer networks.